After the presentation of the flagship Galaxy S9 on exhibition MWC 2018 in Barcelona head of the mobile unit Samsung Dongjin Koh (better known as Dee Jay Koch) spoke about new strategy of the company: now the manufacturer does not will pursue primacy, and will focus on quality and innovations.
No more the first
Earlier in Samsung tried to be the first and To present their devices before competitors, while forgetting about volume, will whether it is important for customers. Now the company, in first of all, will think about really important, with her point of view, for buyers of things and innovations.
" In for a long time we created new smartphones faster than Chinese manufacturers. we were obsessed with the idea of being first in industry, the first in all over the world. we not especially thought about The extent to which the next innovations will be tangible for real users, - Dee admitted Jay Koch. - Today we are not the task is to be the first. now we focus on to release in time products that will be truly meaningful to our users and highly valued by them. "
For example, the voice assistant Bixby 1.0 is not expectations, because in Samsung released it too soon. But but its second version will be finalized and complete.
What do they promise
Also Samsung will adhere to the new rules in case of a smartphone with bending display: its release was postponed to next year to refine all the details.
But in this year will release a column with artificial intelligence, which will become " not usual hub, and one of platforms that form the ecosystem of the Internet of things. "
Source: The Investor